(Paperback)

Written by a social media marketing expert, and with 125 bite-sized entries, this is a practical guide about using Instagram to build business, brands and online communities.

(Paperback)

A practical review of actionable insights and guidance around common social media marketing business issues, to boost both profile and engagement.

(Paperback)

From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders

(Paperback)

"The history of "ad-tech" reveals the practices, tools, and relationships that form the commercial infrastructure of the largest digital media platforms"--

(Paperback)

A brilliantly insightful and all-encompassing guide about marketing in the internet age,
written by the CMO of META, Alex Schultz. Featuring the key pillars of internet marketing
strategy, as well as detailed examples and examination of data analytics, SEO and much
more.

(Hardback)

A brilliantly insightful and all-encompassing guide to digital marketing for marketers and businesses at any stage, from the Chief Marketing Officer of Meta, Alex Schultz.

(Paperback, 5th edition)

Empowering students to apply proven strategies in the ever-changing social media landscape, Luttrells practical textbook presents frameworks for successful integrated PR campaigns across organization types. The fifth edition includes a new chapters on generative AI and on storytelling and updated analytics, discussion questions, and appendixes.

(Paperback)

The explosion of social media sites like Facebook, Twitter, and LinkedIn has created a need for highly skilled practitioners: experts who not only are fluent in social media platforms but know how to use them strategically. This title offers advices making yourself marketable to potential employers using social media tools.