Click Here: The Art and Science of Digital Marketing and Advertising
(Hardback)
Available Formats
Publishing Details
Click Here: The Art and Science of Digital Marketing and Advertising
By (Author) Alex Schultz
Headline Publishing Group
Wildfire
20th January 2026
7th October 2025
United Kingdom
Classifications
Tertiary Education
Non Fiction
Sales and marketing
Self-help, personal development and practical advice
Physical Properties
Hardback
384
Width 156mm, Height 240mm
Description
The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.
'Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.' - Mark Zuckerberg, CEO - Meta'Alex is the person I go to when I have a really hard growth question.' - Sam Altman, CEO - OpenAI'The best summary of modern performance marketing I've ever read.' - Antonio Garcia Martinez, author of CHAOS MONKEYS'Few people understand marketing and growth better than Alex.' - Daniel Ek, CEO - SpotifyGrowth is good. But how do you achieve growth for your business in the digital age Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystallised in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains - Click Here is the book you need to read if you want to grow your business.Reviews
Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world. * Mark Zuckerberg, CEO Meta *
Alex is the person I go to when I have a really hard growth question. * Sam Altman, CEO - OpenAI *
Facebook's head of growth/CMO Alex Schultz's book (perhaps the man most responsible for Meta having more users than Christianity) [is] the best summary of modern performance marketing I've ever read. From high-level first principles to annoying details around correct measurement, it's like doing a daylong download with a God-tier growth marketer. * Antonio Garcia Martinez, author of CHAOS MONKEYS *
This is mandatory reading by one of the most balanced and successful marketers in our global tribe. * Antonio Lucio, CMO - HP *
One of the leading thinkers and doers in digital marketing for decades, Alex provides an essential resource for marketers at any level, in any size business, on how to ensure their next dollar spent drives a better return. * Seth Matlins, MD Forbes CMO Network *
Don't read this book if you're looking for a shortcut. If there was a Masters in Marketing in a Digital Age, this is the only textbook you'd have to learn from. Alex Schultz has taken everything he has studied, experimented with, and learned, and synthesised it into an eminently readable, yet completely comprehensive, tome, peppered with actual cases and examples. If you're looking for double or triple digit percentage increases in incremental results, just do exactly what he says. But do all of it. * Andrew Robertson, Chairman BBDO Worldwide *
Few people understand marketing and growth better than Alex, thanks to his years at Facebook, easily one of the most impressive marketing and growth organizations in the world. This book distills that insight into practical, actionable strategies every founder, marketer, and operator needs. * Daniel Ek, CEO Spotify *
Author Bio
Alex Schultz is CMO & VP of Analytics at Meta, overseeing global marketing and analytics. He started his digital marketing career by founding the world's largest paper airplane website. He then joined eBay in 2004, before moving to Meta in 2007. In 2019, the Financial Times noted, 'If you joined Facebook at any time over the past decade, Alex Schultz probably had something to do with it.' Named one of the world's most influential CMOs in 2024 by Forbes, Schultz is widely credited for helping grow Meta's user base to nearly 3.3 billion daily users globally. His work in the digital marketing sphere is unparalleled - and has influenced the way companies achieve growth in the digital age. He has advised numerous start-ups such as Airbnb and has twice delivered the growth talk for Y Combinator's start-up school series at Stanford. Click Here is his second book.
