Smart Social Media: How to grow your business with social media marketing

(Paperback)

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A practical review of actionable insights and guidance around common social media marketing business issues, to boost both profile and engagement. While 'social media' seems to be a simple concept to understand, the implications of using it strategically to enhance and complement marketing initiatives at work can be more of a challenge. Written by a recognised trainer for both LinkedIn and Meta (the parent company of Facebook, Instagram and Whatsapp), Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations and in-depth reviews of the platforms themselves. It's both practical and informative, while remaining closely connected to marketing fundamentals (which, however fast the social media landscape is changing, continue to underpin the concept of social media marketing) - including social media and changing consumer behaviour; getting to know your customers; planning for business growth; and the importance of branding. Whether you're studying marketing, are at the start of your marketing career, or are an established marketer tackling a new business challenge, Smart Social Media will help you to understand how social media marketing can drive growth for your business, how to build a strong brand presence on relevant social media platforms, how to use social media to guide buyers through their journey from awareness to advocacy, and how to recognise the benefits of collaborations, partnerships and online communities to support business growth.

Author Bio

Luan Wise started her own marketing consultancy and training business in 2011. Her client portfolio currently includes higher education institutions, professional services (legal and financial), manufacturers, and FMCG. In 2016, she began to write and record courses for LinkedIn's online learning platform, LinkedIn Learning. Since 2019, Luan has also been a lead trainer for Meta. Luan also leads training on behalf of professional bodies, including the Chartered Institute of Marketing, Chartered Institute of Management Accountants, the Federation of Small Businesses, and the Direct Marketing Association in northern California.