(Paperback, Expanded and Revised Edition)

Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explain how to turn this threat into an opportunity.

(Hardback)

The essential guide to protecting and managing the professional reputation of both yourself and your organization

(Hardback)

Current trends in police reform stress much greater interaction with the community and, consequently, carry new implications for police roles, operations, and social control.

(Paperback)

Employees are attracted to companies that have a good community reputation.

Just as successful companies need to be a supplier of choice, an employer of choice, and an investor of choice, they now have to become a neighbor of choice.

(Hardback)

Employees are attracted to companies that have a good community reputation.

Just as successful companies need to be a supplier of choice, an employer of choice, and an investor of choice, they now have to become a neighbor of choice.

(Paperback)

An up-to-date tool for developing effective PR strategies. Whether your interest is for your own business or for the field of media relations, Effective PR: Be Your Own Expert: Teach Yourself provides a straightforward guide to all the aspects of the field.

(Paperback)

This textbook will deliver a practical approach to the world of public relations and image management. Students will be equipped with the real-world approaches and techniques for a successful career in fashion public relations.

(Paperback)

(Hardback)

Tackling head-on the problem of defining and managing an organizational image, especially in a crisis, Gray offers detailed guidelines for setting up a successful image program that communicates well with an organization's constituency.

(Hardback)

Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment.

(Paperback)

PR Power offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself, with:
* practical hints and tips
* toolkit exercises
* case studies from real businesses
* priceless advice from leading experts in PR

(Hardback)

This slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs of their clients and instead attempt to engender a broad-based sense of community.

(Hardback)

Brody examines two components of public relations practice: development of the public relations program and production of materials. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.

(Hardback)

Designed to meet the needs of both the public relations education and public relations practitioner communities, this comprehensive text explores the types of research most used in public relations practice.

(Hardback)

Breadth and balance in content are the primary attributes of this practical guide designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice.

(Paperback)

Breadth and balance in content are the primary attributes of this practical guide designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice.

(Paperback)

This book fills a void in both the professional and academic literature on the management of public relations. The author defines a functional framework for the practice of public relations consistent with contemporary management theory.

(Paperback)

(Paperback)

Synopsis coming soon.......

(Paperback)

Discover the history behind the PR industry in this new edition of Bernays' Crystallizing Public Opinion.

(Hardback)

The definitive book on a fascinating industry: find out how PR works and what the future holds for the 'dark art' of spin

(Paperback)

(Paperback)

Shows how business is changing people's lives through the power of purpose, culture and campaigning. This book uncovers the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates.

(Hardback)

QFINANCE KEY CONCEPTS series is an essential aid to the budding finance professional who requires the distilled and in-depth information for that all-important meeting, interview or daily task. Each book is set to a standard format, which includes real-life case studies, chapter summaries and step-by-step advice plus sources of further information.