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Effective PR: Be Your Own Expert: Teach Yourself
(Paperback)
Publishing Details
Full Title:
Effective PR: Be Your Own Expert: Teach Yourself
Contributors:
By (Author) Angela Murray
Publisher:
John Murray Press
Imprint:
Teach Yourself
Publication Date:
1st December 2010
Country:
United Kingdom
Classifications
Readership:
Professional and Scholarly
Genre:
Fiction/Non-fiction:
Non Fiction
Main Subject:
Dewey:
659.2
Physical Properties
Physical Format:
Paperback
Number of Pages:
256
Dimensions:
Width 130mm, Height 198mm, Spine 16mm
Weight:
246g
Description
PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full.
Effective PR: Be Your Own Expert: covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail.Author Bio
Angela Murray is a freelance consultant who has advised a wide range of businesses, from multi-nationals to small organisations.
