Rebuilding the Brand: How Harley-Davidson Became King of the Road

(Paperback)

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In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard--of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true. By the mid-1980s, Harley

Author Bio

Clyde Fessler is the former vice president of business development for Harley-Davidson Motor Company and currently works as a marketing consultant and business speaker. He held several positions while with Harley-Davidson, and he was integral in restructuring the Harley reputation from that of a broken-down piece of junk into a stellar power machine. A graduate of Notre Dame, Clyde enjoys fulfilling his dream of touring the world on a Harley-Davidson motorcycle.