Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
(Hardback)
Publishing Details
Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
By (Author) Davis Dyer
By (author) Frederick Dalzell
By (author) Rowena Olegario
Harvard Business Review Press
Harvard Business Review Press
1st July 2004
United States
Classifications
General
Non Fiction
658.827
Physical Properties
Hardback
496
Width 165mm, Height 241mm
907g
Description
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
Author Bio
Davis Dyer is a founding partner of The Winthrop Group. Frederick Dalzell is a Partner, in the Winthrop Group, Inc. Rowena Olegario is Assistant Professor of History at Vanderbilt University.
