Sell without Selling Out: A Guide to Success on Your Own Terms

(Paperback)

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Description

Everything your sales boss taught you is wrong. Forget everything you learned about selling. Your boss's persuasion-based sales methods are outdated, ineffective, and annoying. It's time to take matters into your own hands with a modern and effective approach to selling that actually gets results. In How to Sell Without Selling Out, global sales guru, top podcaster, and entrepreneur Andy Paul cuts through the "persuasion" crap, and lays out the five essential understandings you need to take control of your selling. You'll learn: - Why and how to take control of the selling process - How to understand your buyer's mindset - The difference between influence and persuasion-and why it's time to ditch the latter - The difference between "selling out" and "selling in" - How to engineer a new personal sales process This book is not a how-to. It's not a script. There's no detailed step-by-step recipe in these chapters, because that's not what's going to catapult you to the top. How to Sell Without Selling Out is about what is possible for you to achieve in sales, if you have the right perspective about your job. Develop your own personal sales style, and you'll be able to effectively compete in any sales situation.

Reviews

"Brilliant, funny, painfully true, pointed, and powerful. I could not put it down. Sell without Selling Out is an instant classic. Andy Paul outlines exactly why top sales pros are successful year after year, and how they do it with high integrity while being true to themselves. Want to guarantee your future sales success as an engaged, caring, empathetic, and trustworthy seller who is focused on the customer outcome Read and implement Andy's wisdom." --Mike Weinberg, bestselling author of New Sales. Simplified. and Sales Management. Simplified.

"With Sell without Selling Out, Andy Paul has written the new How to Win Friends and Influence People. This book is filled with rock-solid advice and tips on how you can achieve your goals by becoming a human-centered salesperson." --Jill Konrath, bestselling author of SNAP Selling and More Sales, Less Time

"I've been waiting for a book that puts curiosity and humanity at the heart of the sales process. At last, here it is." --Michael Bungay Stanier, bestselling author of The Coaching Habit

"If you love (or need) to sell but hate feeling salesy, this book is for you! In Sell without Selling Out, Andy Paul lays out a roadmap for building a modern sales playbook by harnessing the power of simply being human." --David Priemer, author of Sell the Way You Buy

"Andy Paul obliterates outdated, legacy approaches to sales, the revolting behaviors that repel buyers. He replaces them with the most human of attributes and strategies that will accelerate your clients' decisions and your results. Death to salesy!" --Anthony Iannarino, author of Elite Sales Strategies

Author Bio

Andy Paul is host of the top-rated sales podcast, Sales Enablement with Andy Paul. With more than 900 episodes to-date and millions of downloads, this is the go-to sales resource for sales leaders and top sales producers around the world. He is #8 on LinkedIn's list of the Top 50 global sales experts, and the author of two bestselling books: Amp Up Your Sales and Zero-Time Selling. andypaul.com