The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use

(Paperback)

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Description

The language you need to sell and succeed, from Americas top copywriter.

Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. Hes been a professional copywriter for nearly forty years and has been named Americas best copywriter. And now hes drawing back the curtain and revealing hundreds of proven words and phrases that can help you:

• Grab the readers attention.
• Convey a sense of urgency.
• Communicate whats special, different, and unique about your product.
• Boost response with proven time-tested offers.
• Arouse the readers curiosity.
• Overcome buyer objections.
• Announce something new.
• Move the reader emotionally.
• Create a perception of superior product value.
• Give the reader news.
• And much more.

The Big Book of Words that Sell

contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to:

• Sell any product or service.
• Get connections, followers, and friends on social media.
• Write social media posts and ads that generate more clicks and conversions.
• Optimize web pages for Google and other search engines.
• Write e-mails that get higher open and click-through rates.
• Become a more powerful and persuasive copywriter.
• Increase web site traffic and conversion.
• Generate better return from your Call to Actions (CTA).

The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use

is your guide to the worlds most persuasive words and phrasesand how to leverage them to sell your product.

Reviews

To the outsider this is a big book full of what seem to be simple words and phrases. To a marketing pro, this is an invaluable reference that could only have been created by an advertising master.Mark Ford, author of the New York Times and Wall Street Journal bestsellers Automatic Wealth and Ready, Fire, Aim, and of Words that Work

"The title doesn't do this book justice -- it's not just packed with trigger words and phrases, it's got hundreds of fully baked big ideas you could use to jumpstart your marketing. It's like speed-reading the ultimate swipe file."John Forde, Copywriters Roundtable
"Bob Bly has done it again. This is yet another indispensable reference! From the modern master of copywriting. Its a 'must-have' for anyone who needs to write persuasively. Reach for this one when you need a fresh way to say just the right thing."Ray Edwards, copywriter, podcaster, and bestselling author
In this biz, its all about the words! Its words that entice, motivate, and make the sale. Bobs book give you a gold mine of powerful, actionable, and money-making words right at your disposal to nail the sale. I wish I had this in my writing arsenal earlier in my careerbut glad Ive got it now.Carline Anglade-Cole, Million-Dollar Copywriter, AWAIs 2015 Copywriter of the Year

Author Bio

Robert W. Bly is an independent copywriter and marketing consultant with more than thirty-five years of experience in business-to-business and direct response marketing. He is the author of more than ninety books, including Words to Know to Sounds Smart and The Copywriters Handbook, which was voted a mini-classic of direct marketing by the Direct Marketing Club of New York. McGraw-Hill calls Bob Bly Americas top copywriter, and he was AWAIs 2007 Copywriter of the Year. He lives in Montville, New Jersey.