The Brain Sell: When Science Meets Shopping

(Paperback)

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Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal.

Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.

Reviews

A fascinating and candid guide to the ways in which neuroscience is now being used in marketing, which anyone interested in understanding shopping - their own or other people's - would benefit from reading. - Phillip Graves, author of Consumerology

David Lewis is pre-eminent among... marketing gurus. He is known as the father of neromarketing. The Brain Sell, his latest book, works very well as an up-to-the minute primer on why people buy and how to manipulate them. Pretty much every trick is covered from the use of smells and colours to subliminal priming. - Financial Times

It s a captivating read that's not just educational it will help you explain the "art" of what you do in "scientific" terms a very valuable skill. After a brief neuromarketing history lesson, the book covers how understanding the brain and emotional reactions has applications not just in shop layouts but in all aspects of brand-building, interactive marketing and gamification. - Marketing Magazine

The book shows in fascinating detail, virtually every aspect of your shopping experience may well have been scientifically, psychologically, controlled with the aim of triggering complex emotional responses. An illuminating insight into exactly how they do it and the scientific research that helps them do it. - MENSA Magazine

Every year billions are poured into influencing customers around the world. The Brain Sell looks at the scientific techniques that can be used to track and influence shoppers. The opportunity for retailers is to do the thinking for shoppers - make it as easy as possible to choose a product or engineer an emotion around it that will make it seem a straightforward choice. - Retail Week

The science of shopping uncovered... Using science to seduce us to shop is now big business... now, retailers are getting help from the great minds of neuroscience. In his new book The Brain Sell, Dr David Lewis outlines the ways science has infiltrated the world of shopping to get us spending more. You may call it manipulation, they call it neuro-marketing. Here are four of the main tricks of the trade: 1) Creating want-needs, 2) Atmospherics, 3) Humanics, 4) Emotional engineering - Evening Standard

Psychologist and neuromarketing expert David Lewis gives us the inside scoop on how advertisers manipulate our emotions, using smells, colours, catchy slogans, unconscious biases and even subliminal messaging, to get us to buy things. - Scientific American Book Round-Up

Author Bio

Dr David Lewis is a Chartered Psychologist and co-founder and Director of Research at independent research consultancy Mindlab International. The author of over 30 books, including The Soul of the New Consumer (also published by Nicholas Brealey Publishing) and Impulse, David has been dubbed the father of neuromarketing for his pioneering studies on analyzing brain activity for research and commercial purposes. www.thebrainsell.co.uk