The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World
(Paperback)
Publishing Details
The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World
By (Author) Robert W. Bly
Entrepreneur Press
Entrepreneur Press
4th April 2019
United States
Classifications
General
Non Fiction
Writing and editing guides
658.872
Physical Properties
Paperback
286
Width 152mm, Height 228mm
Description
In our digital world, it's easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail It's time to transform your marketing. It's time for The Direct Mail Revolution. In this book lege
Author Bio
Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.
