The Marketing Gurus

(Paperback, Main)

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Description

The Marketing Gurus summarises the lessons of seventeen of the most influential marketing books ever written. The features titles include:

Crossing the Chasm by Geoffrey Moore

The Popcorn Report by Faith Popcorn

The Anatomy of Buzz by Emanuel Rosen

Purple Cow by Seth Godin

Relationship Marketing by Regis McKenna

Don't Think Pink by Lisa Johnson and Andrea Learned

Renovate Before You Innovate by Sergio Zyman

The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom behind these standards of modern marketing.

Author Bio

Chris Murray is the former editor-in-chief of Soundview Executive Book Summaries. He lives near Philadelphia, Pennsylvania, where he currently writes and edits business books. Visit www.summary.com