The Point of the Deal: How to Negotiate When 'Yes' Is Not Enough

(Hardback)

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Why do so many business deals that look good on paper end up in tatters once theyre put into action Because deal makers often treat the signed contract as the final destination in their bargaining journeyinstead of the start of a cooperative venture. In The Point of the Deal, Danny Ertel and Mark Gordon show what negotiation looks like when the players involved strive to make the deal work in practicenot just on paper.
In this book, youll discover how to make the transition from concentrating on getting the deal done to focusing on what it takes to achieve value after the ink has dried. With a wealth of examples from multiple industries, countries, and functions, the authors illustrate how their approach to crafting an implementation mind-set works in all kinds of familiar business contextsincluding mergers and acquisitions, joint ventures, alliances, outsourcing arrangements, and customer and supplier relationships.

Author Bio

Danny Ertel is a founding partner of vantage and is a leading authority on negotiation, relationship management and conflict management. He leads the Outsourcing practice area at Vantage and focuses on helping buyers and providers alike improve the way they negotiate and manage complex outsourcing arrangements. Mark Gordon is a founder and director of Vantage Partners and is a Senior Advisor to the Harvard Negotiation Project at Harvard Law School. As an expert in negotiation and relationship management, he has worked with leading companies across a range of industries including financial services, entertainment, healthcare, information technology, manufacturing, and telecommunications