Shifting The Balance: How Top Organizations Beat the Competition by Combining Intuition with Data

(Hardback)

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Description

Digital transformation expert Mark Schrutt reveals how the world's top companies are using vast amounts of data to inform their decisions, disrupt industries, and get closer to their customers businesses that continue to rely only on intuition do so at their peril

What if you had the data you always wanted and could tell what was truly an emerging trend that would forever change your industry Shifting the Balance analyses the turn towards data-driven decision making and describes how best-in-class organisations use data to shift their field of vision so it is forward-looking instead of reactive. Case studies with practical examples of how leading businesses address key challenges on the path to becoming data-driven include:

• How companies such as Hewlett-Packard and Land O'Lakes, whose industries are defined by resellers, are connecting directly with their customers to improve satisfaction and relevancy
• How data-driven decision-making shaped the largest one-sided deal in sports, paying the owners of a team that did not play a game for 40 years over $800 million
• How companies such as Peloton and UberEats are using data driven decision-making to disrupt and reimagine the fitness and restaurant industries
• What professional sports franchises such as the Oakland A's, Philadelphia Eagles, and Toronto Maple Leafs can teach us about using data in game-changing business decisions

Shifting the Balance offers a roadmap that will enable organisations to make better business decisions that drive even better results, and provides a fascinating read along the way.

Reviews

"The business world is moving so quickly and there is little time to get up to speed. Data is the big equalizer, allowing you to go from last to first, helping to even the odds and put you in the lead. Shifting the Balance is a key source for guidance on preparing for the future." -- Tony Olvet, Group Vice President, Research, IDC

Author Bio

Mark Schrutt (Toronto, ON) is a 30-year veteran of the information technology industry. His work as vice president at the leading tech research firm IDC established Mark as one of the foremost analysts and consultants on digital transformation. He is the author of over 200 IDC industry reports.