The Bald Truth

(Paperback)

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The man who called the shots for some of the greatest heroes in the history of basketball reveals the innovative business secrets that catapulted him to the top of his game.

Basketball Digest called superagent David Falk one of basketballs most influential people, second only to NBA commissioner David Stern. Falk has represented more NBA first-round draft selections, lottery picks, Rookies-of-the-Year, and All-Stars than anyone else in the business. Now, he shares the fascinating insider details of how he negotiated lucrative contracts for superstars like Michael Jordan and Alonzo Mourning (changing the NBAs entire salary structure in the process), learned from his mistakes, and branded and marketed some of the greatest basketball players in history as the fledgling team sport grew into a multibilliondollar business.

Reviews

In thirty-five years as an NBA agentand for much of that time, its most powerful agentFalk has earned a reputation for brutal honesty.
The New York Times
Falks mix of anecdotes and biz tips is a page-turner.
Sports Illustrated
A lot of people dont like David, but hes the best at what he does. He understands the market; he understands the players. Hes a brash, arrogant, egotistical, aggressive negotiator, which is good, because when you have someone represent you, you want him to do that.
Michael Jordan in USA Today
A fair-minded, at times humorous account of Falks career.
Daily News (NY)
David Falk helped revolutionize the process of representing a basketball player.
David Halberstam in Playing for Keeps

Author Bio

David Falk has long been recognized as one of the sports industrys leading figures and most talented innovators. He began his career representing professional athletes with ProServ in 1974, rising to Vice Chairman of the company. In 1992, heformed Falk Associates Management Enterprises (FAME) to provide specialized and personal representation service to the companys elite clientele of NBA superstars.

During his career, Falk has represented more NBA first-round draft selections, lottery picks, Rookies-of-the-Year, and All-Stars than anyone else in the athlete management business. In 1985, he negotiated Michael Jordans ground-breaking deal with Nike--the most successful endorsement relationship in history--and in the process coined the nickname Air Jordan.Falk negotiated the highest contracts in NBA league history for Patrick Ewing in 1985 and Danny Ferry in 1990. He alsonegotiated professional sports first $100 million contract in 1996 for Alonzo Mourning as part of an unprecedented free agency period in which FAME changed the entire salary structure of the NBA, negotiating over $400 million in contracts for its free agent clients in a six-day period.

In 1998, Falk sold FAME to SFX Entertainment, serving on SFXs Board of Directors and in the Office of the Chairman. As Chairman of SFX Sports Group, Falk oversaw the acquisition of a dozen sports agencies that enabled SFX to represent approximately 20 percentof MLB and NBA players. Falk stepped down as Chairman in 2001 to pursue other interests. In January 2007, Falk re-launched FAME and currently serves as its Founder and CEO.

He and his wife, the former Rhonda Frank, live in Rockville, Maryland, and have two daughters, Daina, and Jocelyn.