The Entrepreneur's Guide to Financial Statements

(Hardback)

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Description

Like a detailed trail map through the jungle of finance, this book guides readers past small-business financial pitfalls, showing readers how to fine-tune operations and enhance profitability. Easy to read and full of engaging stories, this book teaches the basics of true financial managementre-made just for small businesses. It's perfect for entrepreneurs who want to get more from their accounting without getting stuck in the details. The author examines each of the three major financial statements and explains both how and why business owners should utilize these powerful tools to create a more stable, more profitable business. Whether one's business has one employee or 100, the small business owner will gain a deeper understanding of why finance is so critical to survival and growth. Written by an experienced CFO and entrepreneur, The Entrepreneur's Guide to Financial Statements uses illustrations, real-life stories, and crystal-clear writing to show business owners the importance of "the numbers" and the critical nature of finance to the survival, profitability, and growth of their small businesses.

Reviews

A small business expert, Worrell provides a useful reference book and practical introduction to the traditional accounting and financial analytical standards of a variety of enterprises. For both the neophyte and seasoned entrepreneur, the author demystifies the often arcane financial and performance measures critical to the success and sustainability of a business. . . . Recommended. * Choice *

Author Bio

David Worrell is an award-winning entrepreneur and small business expert.