Unruly: Deconstruct the Rules, Defy the Norms, and Define Your Success
By (Author) Lauren Wittenberg Weiner
Foreword by Stanley McChrystal
BenBella Books
Matt Holt Books
12th August 2025
1st July 2025
United States
General
Non Fiction
303.32
Hardback
256
Width 152mm, Height 229mm
When the rules stop working for you, Unruly is the guide to navigate your authentic path to personalized success.
Rules are necessary for a functional society, but many rules we follow are simply conventional wisdom, norms, or limited interpretations. Were expected to play along by conforming, following the crowd, and steering toward comfortable paths. But viewing rules as a starting point rather than as an endpoint opens worlds of opportunities for your success.
Unruly is your manual to identify your best maneuvers in the gray areas that allow you to authentically create and secure your own path to success. Lauren Wittenberg Weiner, a powerful speaker and business leader who has upended barriers on her journey toward extraordinary success, teaches readers in any industry how to:
Lauren Wittenberg Weiner, PhD became an accidental entrepreneur when she quit her White House job to follow her husband on military orders to Italy.Once there, she was told that military spouses were prohibited from holding professional-level jobs. She started WWC Global, and she and her team grew it to $100m in annual revenue before selling it to the Mashantucket Pequot Tribal Nation in 2022. In 2018, WWC Global won the largest-ever contract to a woman-owned business in US Special Operations Command headquarters history the headquarters for the Navy SEALs and Army Green Beretsmaking WWC Global one of the most successful women-owned small businesses in the government contracting space.She has an undergraduate degree from the University of Michigan and a Ph.D. in psychology from Dartmouth College.She lives in Tampa Bay with her family, where she sits on the Board of multiple non-profits, acts as primary caregiver for her aging parents, and is a loud and proud hockey mom.