UnStuck: Rebirth of an American Icon

(Hardback)

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"Mad adventure mixed with optimism and sentimentality."
The Wall Street Journal

Discover the inspiring firsthand account of Stephanie Stuckeys rise to CEO upon suddenly acquiring her familys beloved yet struggling brand, which had become a whatever happened to . . . fading memory for most Americans.

Stephanie Stuckeys remarkable journey unfolds in UnStuck, a memoir that will inspire and captivate. When she unexpectedly becomes CEO of her familys company, Stephanie embarks on a mission to revive both the business and her familys legacy. Armed with her grandfathers wisdom and fueled by an unbreakable emotional connection, she sets out to turn the companys fortunes around.

Stuckeys, a roadside oasis for generations of travelers along Americas highways, fell into disrepair after decades of outside ownership. When Stephanie Stuckey, granddaughter of Stuckeys founder, is offered the chance to buy the business, she takes it, seeing something that isnt apparent in the bleak financial statements: an emotional connection that she and generations of road trippers had with the brand.

UnStuck weaves Stephanies compelling narrative with her grandfathers rich history. Finding inspiration and insight into both business and life in her grandfathers archives, Stephanie leans on her past to craft a strategy for the future, determined to rebuild the struggling company and leave a legacy for generations to come.

This story is a celebration of resilience and overcoming seemingly impossible oddsand, ultimately, coming out on top. For female entrepreneurs, unconventional CEOs, family businesses, and road trip enthusiasts, UnStuck offers hope, practical tips on managing tough situations with grit, and an irresistible comeback story promising that second chances are indeed possible.

Reviews

"""Stephanie Stuckey's book is an inspirational story about the rebirth of an iconic American brand and is a must-read for aspiring entrepreneurs on what it takes to build a business. And this is even more challenging for Stephanie because this isn't just any company; it's her family's legacy. Her story highlights the perilous path and the many highs and lows on the journey to eventual success.""
Jeff Perkins, Chief Marketing Officer, Greenlight Guru, and Author, How Not to Suck at Marketing

""Inspiring and authentic! UnStuck is a great read and a journey through southern American business cultureand a shot at the rebirth of a genuine American treasure . . . Stephanie Suckey's story does justice to both what Stuckey's was, and what she is making it, through her creativity, charm, and strong southern will.""
Pat Egan, CEO, See's Candies

""As a kid on road trips, I always wanted to stop at Stuckey's but never once got toand thus I feel partially responsible for the decline of this legendary roadside chain. But now, I'm loving its return to prominence (and deliciousness) under the leadership of the talented and innovative Stephanie Stuckey! This tale of rebirth and revival is as sweet and fun as a Stuckey's pecan log rolland it won't make your fingers nearly as sticky.""
Bill Oakley, former Television Writer and Producer, The Simpsons, and Fast-Food Critic"

Author Bio

Stephanie Stuckey is Chair of Stuckeys. She received both her undergraduate and law degrees from the University of Georgia.

Stephanie has worked as a trial lawyer, a state representative in Georgia, and Atlantas Director of Sustainability before purchasing Stuckeys in November 2019 and assuming the role of CEO. When shes not running Stuckeys, Stephanie enjoys traveling by car to explore the back roads of America and pulling over at every boiled peanut stand and the Worlds Largest Ball of Twine.