When Sparks Fly: Harnessing the Power of Group Creativity

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Description

This book argues that group creativity is a process that can be learned, and outlines a five-step framework organizations can follow to manage and enhance creativity in groups of any size. Creativity and innovation are evergreen topics. Particularly in today's tough marketplace, companies in every industry are looking for ways to harness creativity and innovation to spur growth and enhance competitiveness. Differs from many books on creativity in that its focus is on how to manage group, rather than individual creativity. Refutes much conventional wisdom about where creativity comes from, particularly that creativity does not stem from the random genius of individuals. The authors reveal specific group configurations and strategies that can unleash the collective creativity of any team or group.

Author Bio

Dorothy Leonard is the William J. Abernathy Professor of Business Administration, Emerita, at Harvard Business School. Walter Swap is the former Dean of The Colleges and Professor of Psychology at Tufts University. They are co-authors of Wellsprings of Knowledge (HBSP, 1998, 10,726 std) and the forthcoming Deep Smarts and are respected experts on innovation. Their books have been well-reviewed.