Winners and Losers: Creators and Casualties of the Age of the Internet

(Paperback, Main)

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Kieran Levis reveals how a few innovative, far-sighted entrepreneurs and companies succeeded in creating entirely new markets and dominating them, while so many others failed. He shows how Amazon and Google rose from nothing to revenues of billions, whilst IBM, Kodak and AOL suddenly faced disaster; how Nokia and Sky bounced from near-bankruptcy to global leadership; and charts the incredible rise, fall and rise again of Apple.

Levis explains why the digital revolution has involved so much creative destruction; how unfamiliar competitors, disruptive technologies and unique business models have brought down apparently unassailable market leaders; how some winners got such a grip on their customers that they took almost all; and how meteoric success has led to hubris, and often to nemesis.

Told with clarity, wit and pace, these dramatic stories show what it was about a handful of winners that enabled them to hold onto their prizes, whilst the absence of these qualities crippled the losers.

Praise for Winners and Losers:

'Riveting . fantastic . enthralling . Indispensable for anyone interested in how businesses today really work.' - Brian O'Grady, Irish Examiner

'Kieran Levis tell[s] the compelling stories of the digital revolution's creators and casualties . All the new era's disruptive heroses can be found here: Google, Microsoft, Nokia, BSkyB, AOL.' - David Rowan, Observer

'Winners and Losers will stand the test of time. It provides, in a single place, the best case histories of winners and losers in the age of the internet - an age that is changing competition for all time to come - that I have ever read.' - Richard Foster, author of Creative Destruction

Author Bio

Kieran Levis is Principal of Cortona Consulting, which advises companies on business and marketing strategy in markets for new media and technology. Kieran has worked in this field since 1980: as a business executive, he devised and launched new ventures in online information and satellite television and took some to profitability; as a management consultant he has helped companies like HP, Intel, the Open University and the BBC, and start-ups on both sides of the Atlantic, to evaluate opportunities and threats in new and volatile markets. He has written for the the Financial Times and other publications, along with several reports on the evolution of the Internet.