You'Re About to Make a Terrible Mistake!: How Biases Distort Decision-Making and What You Can Do to Fight Them

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'A masterful introduction to the state of the art in managerial decision making. Surprisingly, it is also a pleasure to read.' - Daniel Kahneman, author of Thinking Fast and Slow

We all make decisions all the time. It's so natural that we hardly stop to think about it. Yet even the smartest and most experienced among us make frequent and predictable errors. So, what makes a good decision Should we trust our intuitions and if so, when How can we avoid being tripped up by cognitive biases when we are not even aware of them

In You're About to Make a Terrible Mistake!, strategy professor and management consultant Olivier Sibony draws on dozens of fascinating and engaging case studies to show how cognitive biases routinely lead all of us - including even the most renowned business titans - into nine common decision-making traps.

Distinctive in the clarity and practicality of is message, You're About to Make a Terrible Mistake! distils the latest developments in behavioural economics and cognitive psychology into actionable tools for making smart, effective decisions in business and beyond.

Reviews

An elegant synthesis of the best scientific work on human judgment that will be useful whether your aspirations in life are modest or grandiose - Philip E. Tetlock, co-author of Superforecasting

Brilliant, fun, and wise - a tremendous guide to sensible decision-making, in business and in daily life. Filled with vivid stories and big lessons, this book might well be the best investment you make this year- Cass R. Sunstein, co-author of Nudge

Finally! Actionable advice for leaders based on decades of decision science. Succinct, accurate, and even-handed - Angela Duckworth, author of Grit

Olivier Sibony has that rare and magical ability to take complex concepts and package them in fast-paced, easy-to-understand narrative. Filled with actionable advice on how to make better choices, this book should be required reading for anyone looking to improve their decision process - Annie Duke, bestselling author of Thinking in Bets

The best, funniest, most useful guide to cognitive bias in business. If you make decisions, you need to read this book - Safi Bahcall, author of Loonshots

'A masterful introduction to the state of the art in managerial decision making' - Daniel Kahneman, Thinking, Fast and Slow

'I loved it' - Angela Duckworth, Grit

'An elegant synthesis of the best scientific work on human judgment' - Philip E. Tetlock, Superforecasting

'Sibony has written the best, funniest, most useful guide to cognitive bias in business' - Safi Bahcall, Loonshots

'Sibony has that rare and magical ability to take complex concepts and package them in fast-paced, easy-to-understand narrative' - Annie Duke, Thinking in Bets

Brilliant, fun, and wise- a tremendous guide to sensible decision-making, in business and in daily life. Filled with vivid stories and big lessons, this book might well be the best investment you make this year - Cass R. Sunstein, co-author of Nudge

Author Bio

Olivier Sibony is an Affiliate Professor of Strategy at HEC Paris and an Associate Fellow at Said Business School, Oxford University. Previously, he spent 25 years in the Paris and New York offices of McKinsey & Company, where he was a senior partner. Sibony's research on improving the quality of strategic decision making has been featured in many publications, included Harvard Business Review and MIT Sloan Management Review. He is a graduate of HEC Paris and holds a PhD from Paris Sciences et Lettres University. He is a co-author, with Daniel Kahneman, of the forthcoming Noise.