Selling to India's Consumer Market

(Hardback)

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Description

Douglas Bullis goes beyond the usual superficial accounts found in the usual import/export books and provides something truly unique: an in-depth analysis of what India needs from the rest of the world, not what the world can get out of India. What most businesspeople don't know, and what is crucial if they are to succeed in their transactions with India, is what India needs from themand not always is this mere capital. Bullis describes the rise of India's middle class and consumer economy since 1991, and provides readers with what very few outsiders know: how India really works. The result is an essential resource for corporate management in marketing, sales, strategic planning and investment, and important collateral reading for students and teachers of international business. Bullis argues that India has long been misunderstood by the West. Now, as the business climate goes global, India looms as the largest country in the world to embrace the market economy. As India emerges as a mass consumer market and a major low-cost manufacturing center, not only the Indian economy, but the world economy is likely to be changed. If overseas businesspeople are to enter India and compete successfully, they need a clear, broad, up-to-the-minute and useful view of the country, its markets, its resources, and its people. In this book, Bullis provides just that.

Reviews

.,."useful techniques that should help the western businessman who is unfamiliar with India and its customs and traditions to maintian good relations with hi Indian business partners and employees and to understand the rules and regulations of investing in India....a wealth of information for the prospective investor in India."-Journal of Third World Studies
...useful techniques that should help the western businessman who is unfamiliar with India and its customs and traditions to maintian good relations with hi Indian business partners and employees and to understand the rules and regulations of investing in India....a wealth of information for the prospective investor in India.-Journal of Third World Studies
Bullis has done a great service, not only to foreign investors but to business executives in the public and private sectors, by writing this book. Researchers and educators working in institutions of higher learning, including business schools, will find this book a source of useful data and new research leads. There is no doubt, the book goes a long way in advancing the present state of knowledge in Indian marketing.-Journal of Business-To-Business Marketing
..."useful techniques that should help the western businessman who is unfamiliar with India and its customs and traditions to maintian good relations with hi Indian business partners and employees and to understand the rules and regulations of investing in India....a wealth of information for the prospective investor in India."-Journal of Third World Studies
"Bullis has done a great service, not only to foreign investors but to business executives in the public and private sectors, by writing this book. Researchers and educators working in institutions of higher learning, including business schools, will find this book a source of useful data and new research leads. There is no doubt, the book goes a long way in advancing the present state of knowledge in Indian marketing."-Journal of Business-To-Business Marketing

Author Bio

DOUGLAS BULLIS is a writer, editor, and currently owner of Atelier Books, a full-service book production firm serving international publishers with interests in the Southeast Asian market./e Bullis has written and published more than 200 articles on topics ranging from art and cultural history to business, country investment, and technology transfer. He also is author of Selling to India's Consumer Market (Quorum, 1997).