Billion-Dollar Lessons

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Description

"This book is your chance to learn from others' mistakes."-- Entrepreneur In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, "Fired Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons." There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. Now Paul Carroll and Chunka Mui draw on research into more than 750 flameouts to reveal the seven biggest reasons for business failure.

Reviews

aThe Toronto Globe & Mailas #1 Best Business Book of the Yeara
aA fascinating study of business error and failureacouldnat be more timelya]"Billion-Dollar Lessons" is an insightful and crisply written booka
aDaniel Akst, "The Wall Street Journal"
aA worthwhile repository of wisdom.a
aRichard Pachter, "Miami Herald"
aAn indictment of the bold and chowderheaded.a
aLeigh Buchanan, "Inc. Magazine"
aWell-researched and thought-provoking.a
aMary Whaley, "Booklist"
aFun to reada]engaging.a
a"BizEd"
aA great read.a
aMarc Kramer, "The Evening Bulletin"
aA fascinating study of business error and failureacouldnat be more timelya]"Billion-Dollar Lessons" is an insightful and crisply written booka
aDaniel Akst, "The Wall Street Journal"
aA worthwhile repository of wisdom.a
aRichard Pachter, "Miami Herald"
aAn indictment of the bold and chowderheaded.a
aLeigh Buchanan, "Inc. Magazine"
aWell-researched and thought-provoking.a
aMary Whaley, "Booklist"
aFun to reada]engaging.a
a"BizEd"
aA great read.a
aMarc Kramer, "The Evening Bulletin"

Author Bio

Paul B. Carroll wrote for The Wall Street Journal for seventeen years. The author of Big Blues,/I, he founded Context, the first "new economy" magazine, in 1997. Now a freelance writer, he lives outside Sacramento, California. Chunka Mui is the coauthor of the major business bestseller Unleashing the Killer App and a fellow at Diamond Management and Technology Consultants. He lectures and consults widely on strategy and innovation, and lives in Chicago, Illinois.