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Anticipations and Purchases: An Analysis of Consumer Behavior

(Hardback)

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Publishing Details

Full Title:

Anticipations and Purchases: An Analysis of Consumer Behavior

Contributors:
ISBN:

9780691651477

Publisher:

Princeton University Press

Imprint:

Princeton University Press

Publication Date:

28th June 2016

Country:

United States

Classifications

Readership:

Tertiary Education

Fiction/Non-fiction:

Non Fiction

Other Subjects:

Behavioural economics
Sales and marketing

Dewey:

658.8342

Physical Properties

Physical Format:

Hardback

Number of Pages:

322

Dimensions:

Width 152mm, Height 235mm

Weight:

624g

Description

The author is concerned with whether or not surveys of consumer anticipations can improve predictions of purchase behavior relative to predictions that use only objective variables obtainable at the same date. The basic objective of the study is improved predictions of changes over time. Originally published in 1964. The Princeton Legacy Library

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