Psychological Foundations of Economic Behavior

(Hardback)

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The papers collected here represent the growing range of issues addressed by both economics and psychologists. The main objectives are twofold: to broaden the behavioural basis of economic analysis to a social level and to expand the limits of economic theory's applicability. The contributors attempt to find a common ground of analysis that bridges disciplines and to establish a framework that integrates psychology's contributions with economics. They explore mathematical models of psychological functions; the use of psychoanalytic theory in economics; entrepreneurial behaviour; and the impact of "personality types" on organizations.

Author Bio

PAUL J. ALBANESE is assistant professor of marketing at the School of Business Administration, University of Michigan, Ann Arbor, and was an assistant professor economics at Middlebury College from 1983 to 1988.