Strategies for Business in Mexico: Free Trade and the Emergence of North America, Inc.

(Hardback)

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Description

As decisively as the collapse of the Soviet Union signalled a most definite conclusion to that Utopian undertaking gone mad, so has NAFTA ended an economic counterpart in Mexico. The United States and Canada are embarking on a grand experiment, incorporating Mexico into their own economies, creating the largest trading bloc in the world, consisting of more than 360 million consumers in an economy that will surpass seven trillion American dollars. For corporate America, an enormous opportunity lies in the integration of the Mexican nation into the economic and social fabric of North America. International business consultant and economist Louis Nevaer explains what these opportunities are and offers sage advice on how US corporations can capitalise on them.

Author Bio

LOUIS E. V. NEVAER is director of Political Analysis at International Credit Monitor, a consulting firm specializing in political risk assessments, of which he is cofounder. He has extensive experience in overseas work, and has worked as a consultant to foreign governments, international firms, and nonprofit organizations.