The Innovation Matrix: Culture and Structure Prerequisites to Innovation

(Hardback)

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A nation's culture and structure influence the type and degree of innovation achievable within its society. Routes exist for any nation, regardless of its structural or cultural elements, to achieve innovative success and economic development. Clear, concise prescriptions are given to enable managers and societies to determine the structural aspects of their nation that may need adjustment. Managers of international businesses, research and development, as well as researchers in the fields of strategic management, technology, and public policy, will find this comprehensive book on innovation practical reading. A number of innovation hotspots are studied, including large, evolving countries such as Russia and India. Various governmental support, incentives, and regulations are evaluated in light of their contributions or obstructions to the process. Cross-cultural studies on major economies are also included to enhance the readers' knowledge and understanding. Recommendations are provided on how a society, or region within a particular country, can become either more innovative or retain what innovativeness it currently has.

Reviews

.,."provides insights into the concept of innovation that will no doubt benefit both professionals and academicians."-Journal of Global Business
...provides insights into the concept of innovation that will no doubt benefit both professionals and academicians.-Journal of Global Business
..."provides insights into the concept of innovation that will no doubt benefit both professionals and academicians."-Journal of Global Business

Author Bio

PAUL A. HERBIG is Visiting Professor of Marketing at the Graduate School of Trade and Business Administration, Texas A&M International University, Laredo.