The Secret Advantage: Proven Principles for Financial Success
By (Author) Earl Nightingale
Sound Wisdom
Sound Wisdom
1st October 2025
Not for Online
United States
Paperback
160
Width 127mm, Height 203mm
Learn and use the secrets to lasting financial success with Earl Nightingales, The Secret Advantage: Proven Principles for Financial Success.
In this easy-to-read compilation from his old radio shows, Nightingale, the legendary voice behind The Strangest Secret, shares timeless wisdom and practical strategies that have empowered countless individuals to achieve financial independence and security.
At the heart of this book lies a simple yet profound truth made famous in Nightingales The Strangest Secret: "You become what you think." Nightingale gets deep into the power of mindset, revealing how your thoughts shape your reality and determine your financial outcomes.
Through the principles outlined in this book, youll discover how to harness the power of positive thinking to create the financial future you desire.
The Secret Advantage is not just about thinking your way to wealthit's about uncovering the hidden opportunities that others overlook and understanding the odds that determine success. Nightingale introduces the concept of the 95-to-5 oddsthe idea that only a small percentage of people truly achieve financial success, and he provides the roadmap to join this elite group.
This book also emphasizes the importance of planning ahead and provides workable formulas for building wealth. Nightingales proven principles guide you through every step of your financial journey, from setting goals and developing a plan, to taking consistent action and making informed decisions.
Earl Nightingale grew up in California during the Great Depression. Because his family was very poor, Earl educated himself in his local library. His main focus: what makes people turn out the way they do in terms of their wealth, their career achievements, and their happiness. After beginning his career in the US Marines during World War II, Earl was hired as a radio announcer. He eventually became a popular daily broadcaster for CBS. Through his interest in both personal development and audio, he partnered with Lloyd Conant to form the Nightingale Conant Corporation. At Nightingale Conant, he focused on recording the ideas and lessons about success that he studied throughout his life.