Performance Unleashed: A Guide to a Thriving Real Estate Business

(Paperback)

Publishing Details

Classifications

Physical Properties

Description

Unlock your full potential and take charge of your real estate career with **"Performance Unleashed: A Guide to a Thriving Real Estate Business"**-the ultimate guide to building a thriving and sustainable business in a competitive industry. Written by a veteran real estate coach who has worked with top agents and seen the struggles and triumphs of the business firsthand, this book is packed with actionable strategies and real-world insights designed to help you rise to the top. Whether you're a new agent looking to find your footing or an experienced professional aiming to break through to the next level, this guide will equip you with the tools to succeed.

At the core of **"Performance Unleashed"** is the idea that true success begins with knowing your "why." Why do you do what you do What drives you to achieve more and push through challenges This book will help you uncover and refine your inner purpose, transforming it into the fuel you need to reach your goals. You'll learn how to break free from unproductive habits, adopt a results-driven mindset, and implement high-performance routines that drive real results. From mastering lead generation and managing your time to building lasting client relationships and negotiating winning contracts, **"Performance Unleashed"** lays out a clear, step-by-step framework for taking your real estate business to the top.

But this book isn't just about tactics-it's about empowerment. It's about becoming the best version of yourself so you can lead with confidence, discipline, and clarity. You'll discover how to overcome self-doubt, set ambitious goals, and create a life that aligns with your vision of success. This isn't just a book you read once and forget-it's a resource you'll revisit time and time again as you grow your business and unlock new levels of achievement. If you're ready to elevate your career, break through barriers, and dominate the real estate industry, **"Performance Unleashed"** is your blueprint for lasting success.

Author Bio

Justin Baker is one of Arizona's leading real estate agents, former managing partner of The Laughton Team, and a passionate advocate for Arizona's dynamic real estate market. With over 23 years of experience as a Realtor in the Phoenix area, Justin has built his career on a foundation of ethical principles, integrity, and a strong Midwestern work ethic-values he developed growing up in Indiana.

During his tenure with The Laughton Team, Justin played a key leadership role in driving the team of 220 agents and 50 employees to remarkable success. Under his guidance, the team achieved national recognition, becoming the #6 team in the nation and #1 in Arizona, selling an impressive 10 homes per day and surpassing $1 billion in annual sales volume. Recently, Justin has returned to production, focusing his expertise on seller representation to deliver exceptional client outcomes.

In addition to his work in the residential market, Justin has taken his commitment to real estate a step further, coaching agents, teams, and brokers across the nation through Coach Pipes and G3 Coaching. His passion for empowering others has allowed him to make a meaningful impact in shaping the next generation of industry leaders.

Previously, Justin owned and operated a Keller Williams franchise and served as team leader, roles that deepened his understanding of leadership and the client experience. Over the years, he has earned several prestigious designations, including Council of Residential Specialists (CRS), Certified Short Sale Negotiator (CSSN), and Accredited Buyer's Representative (ABR), showcasing his dedication to continuous professional growth.

Justin's achievements have not gone unnoticed. He's a recipient of numerous awards, including the RE/MAX 100% Club, four-time Gold Award, two-time Double Gold Award, and Quadruple Gold Award from Keller Williams International, placing him in the top 1% of real estate teams.

Committed to improving his profession, Justin has served as a board member for both the Arizona Association of Realtors and the Phoenix Association of Realtors. A graduate of Northern Arizona University, Justin married Pamela Etchells, an Arizona State University graduate and one of Arizona's premier mortgage bankers-making real estate conversations a family affair. Together, they have two sons, Austin (20) and Jackson (17), as well as an English Labrador Retriever, a German Shepherd, and a cat.