Digital Fashion: Theory, Practice, Implications

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This collection of topical essays by academics and industry professionals brings a unique lens to the issues broached, questions raised, and solutions offered regarding the history and advancement of digital fashion. While digital fashions roots can be traced back to the development of the Jacquard loom, its modern-day antecedents are found in video games and Instagram filters - allowing users to apply virtual makeup, accessories, and clothes to their posts. With 12 essays and four specialist interviews, this collection begins with digital fashion's origins, its placement in the history of fashion, and its status as an aesthetic object. Part 2 focuses on the practice of making digital fashion, including NFTs, sneaker culture, cyborg vs skins and education. Part 3 provides a critical overview of digital fashion's potential to impact wider society, including questions of social equity, sustainability and African decoloniality and the future of the industry. Interviewees: Julie Zerbo, founder and Editor-in-Chief of The Fashion Law Idiat Shiole (Hadeeart), Web3 startup founder and 3D designer Jonathan M. Square, writer, historian, and curator of Afro-Diasporic fashion and visual culture Matthew Drinkwater, Head of Innovation Agency, London College of Fashion

Reviews

This is an extensive and explorative text on a subject that is not yet widely covered. The chapters address some of the very real and important opportunities and challenges faced by the advent of digital fashion. -- Gwyneth Moore, Course Leader, BA (Hons) Fashion Marketing & Business, University of South Wales, UK

Author Bio

Michael R. Spicher is a lecturer at both Boston Architectural College and Massachusetts College of Art and Design, USA. He is also a design writer and philosopher who has spent more than a decade studying aesthetics and earned a PhD in philosophy from the University of South Carolina. Michael serves as aesthetics area editor for the Internet Encyclopedia of Philosophy and is an editor for the Leonardo Electronic Almanac. Sara Emilia Bernat is a brand strategist and sociologist, based in Paris. She advises private and public organizations on strategic branding at Gemic, a global social science and innovation consultancy. She writes regularly at the intersection of luxury, fashion, and sustainability for publications such as In Pursuit of Luxury, Luxury Daily, or Fast Co, amongst others. Doris Domoszlai-Lantner is a lecturer of Fashion Studies at Massachusetts College of Art and Design, USA. She is a fashion historian and archivist and has held bylines in academic and mainstream publications, including Vestoj, and Splice Today. She has also been cited and interviewed in major international publications such as WWD, and The Guardian.