Fashion Brand Merchandising

(Hardback)

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Description

Fashion Brand Merchandising introduces the concepts and practices to help students build, develop, and work with fashion brands. The book includes four parts, each exploring an important facet of fashion brands and the fashion brand process. This text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity you engage with fashion brandsmarketer, merchandiser, retailer, designer, or studentthis text covers what you need to know to work successfully in the industry. Instructors, contact your Sales Representative for access to Instructors Materials.

Author Bio

Gordon Kendall is a freelance author and lecturer based in Austin, Texas. An attorney with an MBA degree and teaching experience, he seeks to prepare interior design students for the legal, business, and ethical realities arising in their careers.