Fashion Forecasting: Bundle Book + Studio Access Card

(, 5th edition)

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"Its a great, strong read. Lots of information if you don't have background knowledge of this topic." Carmen Carter, El Centro College, USA "The text is a thorough view of fashion forecasting that helps students understand this segment of the industry as well as identify the steps and skills required to pursue a career as a fashion forecaster." Amy Harden, Ball State University, USA Learn how to anticipate emerging trends and how to prepare and present your own fashion forecast. Three new chapters on fashion eras, world cultures, and subcultures show you influences on fashion innovation yesterday and today, so that you can spot those of tomorrow. New Influencer profiles focus on trend creators, rather than trend popularizers, to show you how to find key people from many creative fields who shape popular fashion. A new appendix covers how to create a fashion forecast and a streamlined chapter organization is concise without sacrificing depth. Includes 125 color illustrations. Within the STUDIO, students will be able to: Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary

Reviews

The text is a thorough view of the components of fashion forecasting that aids students in their understanding of this segment of the industry as well as identifying the steps needed and skills required to pursue a career as a successful fashion forecaster. -- Amy Harden, Ball State University, USA
Its a great, strong read. Lots of information if you don't have background knowledge of this topic. -- Carmen Carter, El Centro College, USA
Student and instructor friendly with relevant and current information. -- Lombuso S. Khoza, University of Maryland Eastern Shore, USA

Author Bio

Lorynn R. Divita is an associate professor of Family and Consumer Sciences at Baylor University, USA. She is a 20132014 recipient of the Baylor Fellows award for innovative teaching.