Into--and Out of--The GAP: A Cautionary Account of an American Retailer
(Hardback)
Publishing Details
Into--and Out of--The GAP: A Cautionary Account of an American Retailer
By (Author) Louis E.V. Nevaer
Bloomsbury Publishing PLC
Praeger Publishers Inc
30th September 2001
United States
Classifications
Tertiary Education
Non Fiction
Retail and wholesale industries
381.120973
Physical Properties
Hardback
256
Description
How did America's largest clothing retailer, an institution that changed the way Americans shopped and dressed, manage to rise so fast, then fall so hard From its boom years in the 1970s, Gap's performance went from bad to dismal. By the close of the 1990s, there was severe doubt it could survive at all. Gap's alleged labor practices around the world didn't help either. Nevaer leads you through the boom years of this extraordinary corporation, the acquisitions that soured, the product strategies that failed, and thus through the social history of America during those churning years.
Author Bio
LOUIS E. V. NEVAER is an economist, business entrepreneur, consultant, editor, and former publisher of newsletters on topics in international financial management.
