Merchandise Planning Workbook: Bundle Book + Studio Access Card
By (Author) Rosetta LaFleur
Bloomsbury Publishing PLC
Fairchild Books
3rd September 2015
United Kingdom
Tertiary Education
Non Fiction
Hospitality and service industries
Retail and wholesale industries
Manufacturing industries
Sales and marketing
Fashion and textile design
Cultural studies: dress and society
658.87
Contains 1 Paperback / softback and 1 Other printed item
406g
The recipe for profitability is presented in Merchandise Planning Workbook. Focusing on the development of a six-month merchandise plan, the text explains how to use Excel 2007 as a tool to project sales, manage inventory, calculate the amount of merchandise to purchase, and adjust the price throughout the selling season. Application Exercises throughout the chapters familiarize students with each aspect of the plan, provide practice in inputting formulas and data, and demonstrate the impact of changing variables. Seven end-of-chapter assignments, when completed in sequence, produce a merchandise plan for a selling season. By mastering this important aspect of merchandising math, students can develop a marketable competency to help launch their careers in retailing. Introducing Merchandise Planning Workbook STUDIO--an online tool for more effective study! ~Study smarter with self-quizzes featuring scored results and personalized study tips ~Enhance your learning with a 6 month merchandise budget form for a basic product ~Review concepts with evaluation form assignments covering various textbook topics
Rosetta LaFleur is an associate professor at the University of Delaware.