The Fashion Industry and Its Careers: Bundle Book + Studio Access Card

(, 4th edition)

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The book is an excellent resource for students in identifying the range of positions they can have in the fashion industry. Interviews with professionals are included to aid students in decision making about careers choices. Lori Faulkner, Ferris State University, USA Learn what to expect on the job, required education and training, and the relationship of the role to the fashion industry as a whole. Among the more than 75 role descriptions are four new roles for Sustainability Officer, Transparency Officer, Data Analyst, and Reference Librarian. More than 175 images show you recent developments affecting the industry sectors and career opportunities. Case studies, Social media Strikes features, chapter summaries, key terms, online resources, discussion questions, and a glossary will help you identify which careers match your aptitudes, skill sets, and interests. New to this Edition In-depth job descriptions for a wider range of careers expanded to include Technical Designer, Brand Marketing Manager, and Spreader and Cutter, among others New sections on recycling and sustainability, trends in brand marketing, and portfolio development and presentation Fully updated online resources throughout the book Updated Case Studies in Career Exploration boxes showcase profiles of companies, interviews with individuals, industry scenarios, and insider tips Updated Appendices include sample resums and career positions sorted by career areas, with Web links to salary and benefit information The Fashion Industry and Its Careers STUDIO Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary

Reviews

The book is an excellent resource for students in identifying the range of positions they can have in the fashion industry. Interviews with professionals are included to aid students in decision making about career choices. -- Lori Faulkner, Ferris State University, US

Author Bio

Michele M. Granger is an independent scholar and a former professor at Missouri State University. Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses.