Uncovering Fashion: Fashion Communications Across the Media

(Paperback)

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Description

Fashion depends on visuals. When we see something we like, we respond to its color, line, form, and eye-appeal. Communicating about fashion demands much more, though. It involves a wide range of media including wordsprinted, spoken, and electronically transmitted. "Fashion communications" refers not only to monthly fashion magazines, but also to every facet of information relating to fashionfrom names of colors at the dye factory to the latest runway reviews on fashion Web sites. Uncovering Fashion uses a systematic approach to reveal the fashion industrys underlying network of communications. Focusing on the key areas of manufacturing, business, sales, advertising, and representation in the media, Wolbers uses a who-what-where-why-and-how approach to engage critical thinking, inspire creativity, and explore all the media serving fashion. Instructors, contact your Sales Representative for access to Instructors Materials.

Author Bio

Marian Frances Wolbers and Connie Heller Horacek are both based at Albright College, USA.