Guide to Producing a Fashion Show: Bundle Book + Studio Access Card

(, 4th edition)

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Description

Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show productionfrom promotion using social media to selecting music and models. Whether you are experienced or a novice, this text shows you step-by-step how to plan, organize, promote, and execute an exciting fashion show. New to this Edition - Includes examples from couture and ready-to-wear shows, as well as innovative approaches including non-traditional fashion shows and fashion presentations - New information on careers in the fashion industry that are related to fashion show production, like styling, public relations, and event management - New perforated worksheets include documents and templates to plan a fashion show - 25% new photographs - Discussions of diversity in the fashion industry and current trends - More coverage and examples from menswear and global fashion capitals At the STUDIO, students can: - download sample forms and templates, - watch videos and images related to material covered in the chapters, - access other tools such as self-quizzes and flashcards.

Reviews

It is not your typical textbook. The approach is easy to digest and is complimented with a lot of applicable photos and examples. Most students choose to keep it for their future since they like it so much! -- Kristen McKitish, Centenary University, US
It's the best textbook I have come across for this subject at a affordable price for our students. -- Carmen Carter, El Centro College, US
It covers every area needed to learn about and produce a show. It gives real-life examples. -- Diane Ellis, Meredith College, US

Author Bio

Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US. Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US. Jos Blanco F. is an Associate Professor in the Department of Apparel Merchandising and Design at Dominican University, US.