Fashion Buying: From Trend Forecasting to Shop Floor

(Paperback, 3rd edition)

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Description

What to fashion buyers do How do they think What does forecasting trends or planning a range actually entail How can they shape the future of fashion Featuring new interviews and analysis of the most up-to-date industry figures and trends, this third edition of the go-to handbook is all you need to get up-to-speed on the people, processes and practicalities of buying in the fashion industry today. Spectacularly illustrated with diagrams, colours, and fashion photographs for inspiration, five to-the-point chapters break down the key areas of fashion buying: the role of the buyer; buying inspiration; suppliers and sourcing; range and merchandise planning; and current industry trends. Tips, summaries, questions and activities help you apply your knowledge throughout the book. All-new case studies and interviews put each chapter into professional context, giving an insight into the leaders in the global fashion trade today. Youll find new coverage of the changing retail landscape, as well as additional coverage of pricing and costing supported with in-depth exercises. A new final chapter introduces you to future trends in fashion buying practice including sustainability, social media and AI, fashion technology and digital fashion. Written by experts with more than 40 years combined industry experience, this introduction is ideal for students of fashion design, marketing, buying and management ready to shape the future of fashion.

Reviews

Praise for the previous edition: In five to-the-point chapters, Fashion Buying delivers all that is needed to know about becoming a buyer. It is at once detailed and efficient; a masterful little book that inevitably paves the way to a better understanding of the merchandising environment and the job of a fashion buyer. -- Susan N. Spencer, Merchandise Product Development and Merchandise Marketing Faculty, Fashion Institute of Design and Merchandising, USA

Author Bio

Clare McTurk is Principal Lecturer in Fashion Buying and Sustainability lead at the Manchester Fashion Institute, Manchester Metropolitan University, UK. Originating from an apparel buying background in the outdoor industry, Clare has over 25 years of teaching and professional fashion industry experience. Dimitri Koumbis is a lecturer at LIM College in New York City. He has over 15 years of retail experience as a practitioner and educator, working in creative marketing and design management for fast fashion brands such as Urban Outfitters and Gap, Inc. Additionally, Dimitri is a retail consultant and strategist for emerging and SME brands.