Fashion Forward: A Guide to Fashion Forecasting - Bundle Book + Studio Access Card

(, 2nd edition)

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Description

Fashion Forward demystifies the exciting career of a fashion forecaster and fosters skills that will benefit any design professional. The book begins with an overview of fashion forecasting theories and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The authors reveal the inner workings of global fashion forecasting through real-world examples and interviews with both influential forecasters and the designers who rely upon them. Fashion Forward enables readers to start spotting tomorrows trends today and compellingly communicate themboth visually and verballyto inspire fashion innovators. New to this Edition - Current images and examples. Updated fashion photos to include current and trending images, professional presentations and forecast examples, plus new interviews and quotes. - Covers the latest methods and technology. New coverage of social media, technology and data analytics practices in fashion forecasting. - Enhanced global perspective. New content addressed the global apparel industry, emphasizes international forecasting firms, includes interviews with global forecaster and trend specialists, and more diverse images and examples throughout the book. - Practical career information and hands-on application. Updated and expanded career opportunities sections and enhanced activities provide real-world simulations and insights. - New online STUDIO resources offer students self-study quizzes, flashcards, additional projects and online resources.

Reviews

If you need to know about fashion forecasting, this text covers all the necessary facts with great information and visuals. -- Maria Del Pilar Saiki, Harper College, US
As a freshman book for an introduction, this is very good. -- Kristina Bruder, University of North Texas, US
A great teaching resource and library addition for both student and instructor that enhances foundations of forecasting. -- Lombuso S. Khoza, University of Maryland Eastern Shore, US

Author Bio

Chelsea Rousso is Professor in Fashion Merchandising and Design at the Art Institute of Fort Lauderdale, US, focusing on fashion forecasting, design and textiles. She was a creative force in the New York fashion industry for over 20 years specializing in designing dresses and ladies sportswear. Nancy Kaplan Ostroff is Associate Professor and Assistant Chairperson in the Fashion Business Management program at the Fashion Institute of Technology (FIT), US, and recipient of the 2011 SUNY Chancellors award for Excellence in Teaching. A former childrenswear executive, she is the creator and instructor of Fashion Forecasting for Merchandisers and The Business of Licensing courses.