Satisfaction Guaranteed: How Zingerman's Built a Corner Deli into a Global Food Community

(Hardback)

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From an accomplished journalist, this illuminating chronicle of the trials, tribulations, and triumph of Zingermansa beloved, $70 million-dollar Michigan-based gourmet food store with global reachis thoughtful reading for foodies and entrepreneurs (Kirkus Reviews).

Certain businesses are legendary, exerting immense influence in their field. Zingermans in Ann Arbor, Michigan, is one of those places. Over the years the flagship deli has expanded into a community of more than a dozen businesses, including a wildly successful mail order operation, restaurants, bakery, coffee roastery, creamery, candy maker, and events spacetransforming Ann Arbor into a destination for food lovers.

Founded in 1982 by Paul Saginaw and Ari Weinzweig, Zingermans philosophy of good food, excellent service, and sound finances has turned it into a company whose reach spans all corners of the gourmet food world. Famous for its generous deli sandwiches, fresh bread, and flavorful coffeeall locally producedZingermans is also widely celebrated for its superb customer service and employee equity. The culture is one of respect and innovation, while maintaining very high standards. Every employee has access to the financial records, everyone has a voice, and everyone is heard. It has legions of enthusiastic customers, fans across the food world, and business principles and a work ethic that have been admired, analyzed, and copied. All that is revealed here, in Micheline Maynards Satisfaction Guaranteed.

Discover how by 2019, Zingermans employed hundreds of employees and achieved close to $70 million in annual sales. When the pandemic struck, Zingermans growth momentarily screeched to a haltbut it survived by reinventing itself, while still serving its beloved food and selling its wide array of groceries. Now, as Zingermans looks forward to a half century in business, it is on track for stronger results than ever. A recipe for success in business and in life, Satisfaction Guaranteed provides a roadmap for manifesting joy and purpose in everything you do.

Reviews

"Nontraditional Jewish restaurants have recently redefined what it means to eat deli. [Satisfaction Guaranteed]chroniclesthe roots of this reformed cuisine."Wall Street Journal

"Maynard's book will certainly appeal to Zingermans aficionados, but it will also interest those seeking to succeed in the challenging, ever changing world of gourmet fare. . . . Thoughtful reading for foodies and entrepreneurs."Kirkus Reviews

"Offer[s] much to learn about the commitment necessary to grow a successful organization that places ideas and values over short-term profits."Booklist
"Just when we food lovers thought we couldnt admire Zingermans any more than we do, along comesSatisfaction Guaranteedwith dozens more reasons to marvel at the treasured food haven. Maynard has written a book that captures the soul of this little deli that grew and grew and the unusual thinking that built the business. If youre new to Zingermans, this is a great introduction to a most extraordinary place. If youre already a fan, youll be fascinated by the insights. In every case, satisfaction is guaranteed." DorieGreenspan, author ofBaking withDorie

Just like the exceptional company it chronicles, this book might have been calledSatisfaction Exceeded! Micheline Maynard beautifully captures the trials, tribulations, trajectory, and ultimate triumph of one of Americas greatest business stories. Zingermans has fed generations of hungry gastronauts and inspired a legion of businesses fueled by purpose and love. Danny Meyer,CEO of Union Square Hospitality Group and author ofSetting the Table

Whether you are starting a business, or just looking for a better way to organize your life, MichelineMaynards book is sure to make you better at everything you do. Sometimes in life we have all the motivation but not the information and this book helps you put those two together. Patricia Wells, journalist, author, and cooking school teacher

"Satisfaction Guaranteedis a bible for excellence and values-driven organizations. This isnt how most businesses are run . . .but it should be. I underlined half the book! Micheline Maynard delivers what I have wanted for decades: a deep dive into the magic of Zingermans." TiMartin,co-proprietor of Commanders Palace, New Orleans

Author Bio

Micheline Maynard is a journalist, author, and professor. She is a contributing columnist atThe Washington Post, where her essays on business and culture appear in Voices Across America. She has been a senior editor at NPRsHere & Nowand was a senior correspondent and Detroit bureau chief forThe New York Times. Shealso writes forThe Takeout andMedium. She is the author of four books, most notablyThe End of Detroit: How the Big Three Lost Their Grip on the American Car Market. She lives in New Orleans and Ann Arbor.