Strategic Management in a Hostile Environment: Lessons from the Tobacco Industry

(Hardback)

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This study focuses on fifty years of evolution in the tobacco industry from the vantage point of the strategic actions taken by its member firms in response to the anti-smoking environment. It details the growth of the industry from a collection of old-style single-brand companies to its modern status as a strategic group of diversified multi-brand competitors. The work of management guru Michael Porter provides the framework for the study. The strategic choices made by the six companies are examined in light of Porter's management theories by focusing on the firms' attempts at both product and market diversification. The book is a timely and instructive overview of an industry successfully operating in an increasingly hostile business and social environment.

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More than a well documented, balanced exposition of the tobacco industry's response to crisis, Strategic Management in a Hostile Environment holds some lessons that might be learned by any enterprise.-Business Information Alert
"More than a well documented, balanced exposition of the tobacco industry's response to crisis, Strategic Management in a Hostile Environment holds some lessons that might be learned by any enterprise."-Business Information Alert

Author Bio

RAYMOND M. JONES is Assistant Professor of Strategic and Organizational Studies at The Sellinger School of Business, Loyola College. Professor Jones has held executive positions with Occidental Petroleum and has served on the boards of numerous U.S. and international corporations.