Car Guys Vs. Bean Counters: The Battle for the Soul of American Business
By (Author) Bob Lutz
Penguin Putnam Inc
Portfolio
26th June 2013
United States
General
Non Fiction
Business strategy
Memoirs
338.76292220973
Paperback
272
Width 135mm, Height 203mm
222g
In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. Lutz's common sense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis menace.
This book should be required reading for every young person who seeks a business degree. That applies equally to the current management of GM.
David E. Davis, Jr., former editor and publisher of Car and Driver
This is exactly what youd expect from Bob Lutz: no holds barred, no punches pulled, and no stone left unturned. Its a true insiders perspective and a great read.
Stephen J. Girsky, vice chairman of General Motors
Car Guys vs. Bean Counters is the best book written by an auto industry insider since Iacocca in 1984, and deserves to be shelved alongside Alfred P. Sloans management classic, My Years with General Motors.
Fortune
BOB LUTZ held senior leadership positions at Gm, ford, Chrysler, and BMW over the course of an unparalleled forty-seven-year career, culminating in his vice chairmanship of General motors from 2001 to 2010. He is the bestselling author of Guts- 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time.