Communication Tomorrow: New Audiences, New Technologies, New Media

(Paperback)

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Description

This volume provides a comprehensive look at the future of new media into the 21th century. Demographic, sociographic, technological, and media trends examined in the book suggest that tomorrow's media world will be far different that the media of today. This volume provides key insights into how the changes in the communications disciplines will impact upon advertising, broadcasting, public relations, marketing and sales promotion. After examining the trends and changes in established media, the book looks at the information industry and new technologies, the new print media, the electronic media, and media in organizations. Next, the book explores the newest of the new media, the future, from the standpoint of media users (merchandisers, employers, politicians) and information consumers. Finally, this volume looks at the future of the communication disciplines. "Communication Tomorrow" is a reference book for anyone involved in public relations, advertising, sales promotion, mass communication, broadcasting, marketing and journalism.

Author Bio

E.W. BRODY is Associate Professor and Coordinator of Public Relations in the Department of Journalism at Memphis State University. Communication Tomorrow is his eighth book. The others, all published by Praeger, include Public Relations Research (with Gerald C. Stone, 1989), Professional Practice Development: Coping in a Competitive Environment (1989), Public Relations Programming and Production (1988), Communication for Survival: Coping with Diminishing Human Resources (1987) and The Business of Public Relations (1987).