Film and Video Marketing

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Description

This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics covered: Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.

Author Bio

Wiese is a producer/director with 22 years experience in film, television, pay TV and home video. He was formerly vice president of original programming at Vestron Video.