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Broken Promises: Unconventional View of What Went Wrong at IBM
(Hardback)
Publishing Details
Full Title:
Broken Promises: Unconventional View of What Went Wrong at IBM
Contributors:
By (Author) G.Bruce Friesen
Publisher:
Harvard Business Review Press
Imprint:
Harvard Business Review Press
Publication Date:
30th May 1996
Country:
United States
Classifications
Readership:
Tertiary Education
Genre:
Fiction/Non-fiction:
Non Fiction
Main Subject:
Dewey:
338.470040973
Physical Properties
Physical Format:
Hardback
Number of Pages:
224
Description
This text examines IBM's culture and history, looking at various challenges that have faced the company. Illustrating that IBM's poor performance in the 1990s is part of a repeated pattern, it argues that IBM's biggest problems have stemmed from breaking commitments to its employees and customers.
