Every Screen on the Planet: The Secret Story of TikTok
By (Author) Emily Baker-White
Pan Macmillan
Macmillan Business
28th October 2025
2nd October 2025
United Kingdom
General
Non Fiction
Media studies: internet, digital media and society
Digital and information technologies: social and ethical aspects
Disinformation and misinformation
352
Width 153mm, Height 234mm
The global story of the world's most controversial social media network and the struggle to control it. Based on explosive reporting that caused TikTok to track the author and led to an ongoing criminal investigation. TikTok boasts billions of active users worldwide and wields unprecedented power over our culture. Its crown jewel is the most addictive algorithm ever invented. As a result, it has become a political football all over the world. In Every Screen on the Planet, Harvard-trained lawyer and investigative journalist Emily Baker-White charts TikTok's rise - from its Chinese founders' early ambitions to its emergence as the world's most valuable startup. She examines its potential value as a surveillance and propaganda tool for strongmen and the huge controversy it has fostered, from India to Washington, DC. Timely and gripping, Baker-White's narrative takes us inside the company as the US government seeks backdoor access to observe and influence TikTok's data stream and eventually gives the company an ultimatum: divorce from your Chinese founders or be banned. Exploring the complex interactions between politics, business and technology, Every Screen on the Planet takes us behind the scenes of TikTok's incredible growth and its astounding - and ongoing - impact on society.
Is TikTok spying on you It already has spied on Emily Baker-White, in the course of her pathbreaking research into the company's out-of-control surveillance and its legal subjugation to Beijing's spymasters. Deeply researched and nuanced in its judgments, this is a must-read account from a heroic reporter who has taken on the world's most dangerous tech company -- Chris Miller, bestselling author of Chip War
Emily Baker-White works as a technology reporter for Forbes. She previously covered tech at Buzzfeed News. Before becoming a journalist, Baker-White earned her JD from Harvard Law School and practised criminal defence law, launching a multi-year investigation into police misconduct on Facebook. With her unique mix of legal and tech expertise, she is well-situated to cover the intricate landscape of TikTok and ByteDance.