Planet Google: How One Company Is Transforming Our Lives

(Paperback, Main)

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'This sharp-eyed book is full of telling revelations . . . It is a restless examination of Google's strengths and weaknesses, and contradictions.' GuardianGoogle is the most significant, most innovative and most ambitious company of the Internet Age. In Planet Google, Randall Stross investigates Google's pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's information. But will Google use its power in its customers' best interestsWith unprecedented access to those who have spearheaded Google's initiatives, Planet Google is a fascinating and provocative examination of the company's audacious vision for the future and the consequences not only for the business world, but for out culture at large.'Stross's biography of Google is diligently researched, and benefits form rare insider access to those at the top of the organization.' Financial Times'A useful study of a phenomenon that affects us all.' Sunday Times

Reviews

"'Sharp-eyed... A restless examination of Google's strengths and weaknesses, and contradictions... The company that emerges from this book is a more rickety and interesting enterprise than non-geeks might imagine.' Guardian"

Author Bio

Randall Stross is a professor of business at San Jose State University. He writes the New York Times column 'Digital Domain', and is the author of a number of critically acclaimed books, including The Wizard of Menlo Park, eBoys, and The Microsoft Way. He lives in Burlingame, California.