Managing Media Services: Theory and Practice, 2nd Edition
By (Author) William D. Schmidt
By (author) Donald A. Rieck
Bloomsbury Publishing PLC
Libraries Unlimited Inc
15th January 2000
2nd Revised edition
United States
Tertiary Education
Non Fiction
Acquisitions and collection development
Management and management techniques
025.17
Hardback
418
Intended as a textbook for graduate (and some undergraduate) students in audiovisual and technology management classes, this book covers all aspects of the media manager's role, from supervision and budgeting to public relations and evaluation. Its pragmatic approach deals with such tasks as acquisitions, circulation, collection development and maintenance, facility design, managing legal issues, and dealing with technological change. The book also makes an excellent reference book for media managers in educational, corporate, government, and nonprofit agencies. Based on the more than 40 years of media management experiences of the present and previous authors, this new edition has been substantially revised to reflect the phenomenal technological changes in the field over the past 10 years.
Reviews of previous edition: Ideally suited...as a handbook for the practicing administrator in colleges and school district media centers.-Sightlines
Reviews of previous edition: We have a real need for solid manuals of this kind as working tools, especially for instructional and operational purposes.-Wilson Library Bulletin
Very appropriate for those school librarians/media specialists who are responsible for the educational technology function in their schools.-IASL Newsletter
"Reviews of previous edition: Ideally suited...as a handbook for the practicing administrator in colleges and school district media centers."-Sightlines
"Very appropriate for those school librarians/media specialists who are responsible for the educational technology function in their schools."-IASL Newsletter
"Reviews of previous edition: We have a real need for solid manuals of this kind as working tools, especially for instructional and operational purposes."-Wilson Library Bulletin
WILLIAM D. SCHMIDT is Professor of Instructional Media and Director, Educational Technology Center, Central Washington University, Ellensburg. DONALD A. RIECK is Director, Instructional Technology Center, Iowa State University, Ames.