The Music Industry in the Digital Age: How Platforms are Redefining Pop, DIY and Participatory Culture

(Hardback)

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What does exploring the creation, promotion and distribution of artists' work within the digital age tell us about the importance of artist-led competencies

Todays music artists are expected to adapt to a rapidly shifting market, where networked music and social media platforms effect constant change in consumption patterns. Not only is it prudent to explore the impact of digital culture on the contemporary music creator, but also to understand how co-creation has impacted the creators relationship with their audience, as well as the competencies artists must develop in order to be successful both independently and within the structure of a label. Through an ethnographic approach, interviewing participants within key areas of the music industry, this book explores what competencies artists need to develop for success in the digital age, as well as what it means to be an artist working within the new music industry.

Author Bio

Richard Frenneaux is Assistant Professor of International Communications at The University of Nottingham Ningbo China.