Publishing for Profit: Successful Bottom-Line Management for Book Publishers

(Paperback, Fifth Edition, Fifth edition)

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Description

Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, approaches to online marketing and sales, key concepts of e-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L that incorporates e-books is provided. Over 30 highly practical forms and sample contracts are also included for up-to-the-minute advice.

Reviews

" Publishing for Profit is a great book. It sits on my nightstand. I often pick it up and read parts of it again." --Rod Colvin, president, Addicus Books " Publishing for Profit is practical and laser-sharp. Whereas many business books are broad in applicability, this book is specifically about publishing. It is an essential reference for small and large publishers alike." --Angela Bole, IBPA Executive Director "The bible of the industry." -- Associated Press "Vital to doing the business of publishing well." -- Independent Publisher "One of the best references available today ... providing a solid foundation and answering every question." --Jan Nathan, former executive director, Publishing Marketing Association "Solid nuts-and-bolts advice for everyone who wants to run a publishing business, no matter how large or small. Forms and illustrations help make this manual crystal clear." --Judith Applebaum, author of How to Get Happily Published "As long as publishers and authors follow the steps in Woll's book, the future [of book publishing] could be bright." --Book Marketing Buzz Blog "Publishing for Profit is an excellent primer for those less confident about their knowledge of the print book business." --Talking New Media "Fantastic. Publishing for Profit has been an invaluable resource to me." --Joe Vallina, MSM, publisher American Nurses Association "A remarkable book and a must-have volume for anyone interested in the business end of book publishing. Everyone in the book publishing business should have a well-thumbed copy on their desk." David M. Hetherington, adjunct professor, Pace University, Graduate School of Publishing " Publishing for Profit was immensely useful in helping me understand some of the subtler business challenges of a small press ... Your advice is practical and immediately applicable." Perry Donham, president, KidPub Press

Author Bio

Thomas Woll is president of Cross River Publishing Consultants. He has held a variety of executive positions in publishing, including vice president of the professional and trade division of John Wiley & Sons; publisher of Storey Communications/Garden Way; and vice president and publisher of Rodale Press's book division. He lives in Katonah, New York. Dominique Raccah is the president and founder of Sourcebooks. She lives in Naperville, Illinois.